September 16, 2017

We have developed a new tool that allows you interactively navigate, zoom and explore over 300 predefined emotions. The i-am-heart Emotions Wheel illustrates emotions by the core emotions in which they are derived from and provides detailed definitions, intensity level...

September 9, 2017

Boys know how they feel. In fact, we are the only ones who truly know how we feel inside. What they struggle with is finding the right words to help others understand how we feel. We need to expand our emotional dictionaries to help boys find the right words to label...

August 16, 2017

Our biggest challenge is not figuring out how we feel - it is figuring out how to describe our feelings to others in a way that they will understand. Although our emotional experiences are rooted in five core emotions: joy, fear, anger, disgust and sadness - our abili...

January 25, 2017

See our featured segment which aired on CTV News, Alberta Primetime focusing on the stigma around men showing emotions.

November 7, 2016

I officially launched this site after almost 3 years since the idea first came into my consciousness; to establish an organization dedicated ending the idea that boys must keep their emotions in-check, suppress the expression of authentic and vulnerable feelings, and t...

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